Tuesday, January 16, 2018

Is Nothing Sacred? Bounce Massacres The Outfield!

Upon seeing the latest Bounce commercial, which not only uses The Outfield's "Your Love", but does the neighborly thing and brings its own lyrics about WRINKLES, we felt compelled to make the following proclamation:

Every so often, a commercial comes along that makes such great use of a popular song that both song and product remain joyfully, playfully, innocently, happy-go-luckily linked in our minds. You know, like Carly Simon's "Anticipation" and thick, rich, mouth-watering, if it would just come out of the bottle, Heinz ketchup.

Sadly, this is not one of those times.

Instead of the fine folks at ad agency shrub + paper (not the agency's real name because, obviously, fuck them) rubbing a few brain cells and coming up with a song that knocks the concept out of the park they then went one further and chose a song by a band I actually liked.

And, no, I'm not excited about them getting a boatload of cash.

The one guy I might be excited about seeing some income is the man who wrote this song, Outfield guitarist John Spinks, but he died in 2014.

Maybe if the lyrics had been funny (I mean, that's what everybody was going for here...right?), I could probably have cut this spot some slack, but it really is as if someone set out to do an actual hit job on this tune.

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