Nothing indicates the success of a brand better than an annual music festival capable of selling most tickets before the line-up is even announced. Of course, today brings the announcement that many ticket - holders have been waiting for - the announcement of this year's Lollapalooza line-up.
Headlining the fest are L.A.'s Red Hot Chili Peppers, with The Black Keys also named one of the fest's featured headliners. A reformed Black Sabbath and a solo Jack White round out the heavyweights.
In addition to a larger concentration than ever on DJ's, the festival boasts a wide array of musical styles, seemingly trying to be all things to all people rather than the one-size-fits-alternative fest that Lollapalooza was when it began almost twenty years ago.
Bands we're most interested in seeing:
Reformed alt bands
The Afghan Whigs
Bloc Party
At The Drive-In
The Walkmen
Up-and-coming alt acts
fun.
Alabama Shakes
Trampled By Turtles
And we'll just people-watch the rest of the time.
Click HERE for the full-line-up.